Current TV goes to AKQA for online media buying
Current TV has appointed AKQA, an independent digital marketing agency, to provide online media buying and planning services.
“This is a politically and technologically engaged demographic and our goal is to attract new viewers and increase awareness of Current TV’s user-generated short-form programming,” said Scott Symonds, Executive Media Director, AKQA. “We want to encourage viewers to join the conversation by submitting content via current.tv, get it on TV and get paid for their work.”
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[...] Do you have Current TV at home? I don’t get it with my cable package, but I recently watched it while visiting my boyfriend in Houston. I was blown away. It’s the type of documentary storytelling that many newspaper videographers are striving towards. Since I was so impressed, I’m going to start keeping an eye on current.tv news. Here it goes. current.tv partnered with a marketing firm to get out the message that it wants videographers to sub…. [...]
By Friday 8-3 links | News Videographer on August 3, 2007 3:25 pm