“Cyber Monday” generates record retail traffic
Akamai Technologies, Inc. released data from its Akamai Net Usage Index for Retail chronicling real-time traffic to online shopping sites. Measuring the impact of “Cyber Monday,” Akamai’s unique index tracks visitors per minute to an aggregated group of more than 300 global e-commerce sites.
As of 2 p.m. ET Monday, North American traffic had reached 2,950,806 visitors per minute, a 37 percent increase over 2006’s Cyber Monday peak for North America. At the same time, global traffic reached 4,608,640 visitors per minute, a 30 percent increase over the 2006 peak.
Akamai also announced that global retail site traffic on “Black Friday” (Nov. 23rd) peaked at 4,044,800 visitors per minute compared to 3,080,349 a year earlier.
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