Die Hard in Second Life
Exclusive footage of a Bruce Willis interview in Second Life is now online. The Second Life Cable Network, the Melbourne-based company that covered the media event, says the footage provides an insight into how 20th Century Fox is using Second Life to promote the next Die Hard movie.
Gary Wisniewski, Second Life Cable Network CEO said “SLCN made it possible for invited guests, including the executives at Fox, to be able to witness the action as it happened. SLCN is the HBO and CNN of virtual worlds.” SLCN was started in March 2007 and has now established itself as the leading cable channel for Second Life residents.
Die Hard fans who won a competition to attend the exclusive press event were able to ask Willis questions and have him respond immediately. Willis showed real interest in online communication tools like Second Life.
The hour long event was broadcast live to a limited audience on June 1st, 2007, and is now being released to the widest possible audience via YouTube and other video sharing websites.