Whew. A lot of things are happening in DivX’s side of the web, so it seems.

First, we hear that this San Diego-based online video technology firm, has bought Veatros, a digital video processing startup whose technology they plan to integrate with their own multimedia project. Consequently, DivX also launches Connected, their very own media box to compete with the Apple TV, a project that was made possible using the Veatros technology.

“DivX is building a better media experience in partnership with the world’s leading consumer electronics companies, and innovative search and discovery technology will be an important piece of that solution,” said Kevin Hell, Acting Chief Executive Officer of DivX. “Veatros’s assets will add powerful capabilities to our Connected platform that will allow consumers to more easily find and enjoy digital media content, and effortlessly add metadata such as cover art, director, and actors to all their video titles.”

But wait, there’s more. Apparently, DivX was also reported to invest a full $3.5 million first round of funding to online art community DeviantArt. There was no disclosure as to where and how DeviantArt is going to use the funds, but one can’t help but wonder if this investment on a leading art community have anything to do with the video tech initiatives (and how?). One thing that’s obvious, DivX has got some surprises up its sleeves.

Do you like this article? Submit it to Blogosphere News!