Stardoll, the world’s largest online entertainment destination devoted to girls interested in fame, fashion and friends, has announced that leading fashion and beauty retailers DKNY and Sephora will be the first internationally recognized brands to set up a virtual shop in Stardoll’s virtual galleria – the “starplaza.”

Similar to a real life shopping experience, each shop will have a unique look and feel that is consistent with each brand. The tables, shelves and wallpaper in the DKNY shop, for example, are inspired by photos taken directly from stores. In addition to multilevel storefronts for DKNY and Sephora, the starplaza features nine dynamic shops for each of Stardoll’s own virtual brands with garments merchandised on shelves, virtual mannequins, tables and hangers.

“The millions of members of the Stardoll community are a group of great relevance to the future of our brands and it is exciting to be able to interact with them in their space. In bringing the exceptional style and offerings of DKNY and Sephora to Stardoll, we hope to further enhance the experience for their members and to gain valuable insight into the virtual world that will benefit our brands and our current and future customers,” said Antonio Belloni, Group Managing Director of LVMH, the parent of Sephora and Donna Karan.

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