DoubleClick entering Ad Exchange Marketplace

doubleclick DoubleClick entering Ad Exchange MarketplaceSoon to be bought by (insert company name here) online advertising giant DoubleClick is planning on entering the Ad Exchange business.

According to a NY Times report, the exchange will be a “Nasdaq-like exchange for the buying and selling of digital advertisements.

The move will see DoubleClick go head to head with Right Media, which currently offers a similar setup, although having previously checked it out, without much success. To be fair though, the idea is a fairly good one, at least on paper, and an organization as large as DoubleClick would most likely deliver a much better product than is currently offered by Right Media, which suffers greatly from a lack of quality advertisers.

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