Alex Benzer and Charlotte Genevier, two college-aged software entrepreneurs hailing from Webligo, a budding Pasadena-based company specializing in web-based software development, have released a new social networking platform called SocialEngine. The aim is straighforward: to give individual webmasters and small organizations a comprehensive yet simple way to build social networks.

SocialEngine is a PHP-based white-label social network platform that installs a full-featured social network on your website. Like other products, it includes most of today’s popular features such as blogs, photo and video albums, interest groups, and so forth. What makes SocialEngine unique is its unprecedented extensibility and customizability. While other products give you cookie-cutter designs and an overwhelming mound of features for users, SocialEngine offers simplicity, ease of use, and complete control over the appearance and functionality of your social network. The developers designed SocialEngine to highlight your unique concept instead of the platform itself. In that vein, SocialEngine is the only product of its kind that does not force any copyright statements or branding on the visible areas of your social network.

Another unique aspect of SocialEngine is its capability to have “subnetworks.” SocialEngine automatically sorts your users into these subnetworks depending on the rules you (the administrator) have set. For example, you can organize users by age, location, profession, university, and so forth. Smart administrators will use this feature to show highly-targeted advertisements to their users, generating above-average advertising returns.

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