http://www.901am.com/2007/e-mail-marketing-beats-direct-mail-in-the-uk.html?utm_source=rss&utm_medium=rss&utm_campaign=e-mail-marketing-beats-direct-mail-in-the-uk New Media News Every Morning Fri, 10 Feb 2012 01:12:38 +0000 hourly 1 http://wordpress.org/?v=3.3.1 http://www.901am.com/2007/e-mail-marketing-beats-direct-mail-in-the-uk.html/comment-page-1#comment-8661 Leo Blanco Wed, 22 Aug 2007 11:11:26 +0000 http://www.901am.com/2007/e-mail-marketing-beats-direct-mail-in-the-uk.html#comment-8661 Thanks Tony, that's a very good point. I guess the downside of any popular strategy is too much competition. That's why I suggest companies involved in direct marketing not to let go of direct mail campaigns, just find some ways to lower their expenses. Thanks Tony, that’s a very good point. I guess the downside of any popular strategy is too much competition. That’s why I suggest companies involved in direct marketing not to let go of direct mail campaigns, just find some ways to lower their expenses.

]]> http://www.901am.com/2007/e-mail-marketing-beats-direct-mail-in-the-uk.html/comment-page-1#comment-8659 Tony Attwood Wed, 22 Aug 2007 11:03:13 +0000 http://www.901am.com/2007/e-mail-marketing-beats-direct-mail-in-the-uk.html#comment-8659 All very well, but for most people email response rates are stunningly low, so low in fact that everyone has to do more and more emails just to try and make it worthwhile. All very well, but for most people email response rates are stunningly low, so low in fact that everyone has to do more and more emails just to try and make it worthwhile.

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