eBay pulls ads from Google’s paid search
eBay pulls its advertising campaigns from Google’s ad network, an untimely move that creates issues between the two internet giants, and questions among media people and analysts around the web.
About two weeks ago, a comScore study showed that e-commerce sites dominate paid search marketing, singling out eBay as the number one company who generated the most link exposures from Google Adwords in March.
Now, in spite of eBay spokeman Hani Durzy’s declaration that their move to pull off ads was a part of an ongoing experiment to look at eBay’s marketing campaigns across all media channels, some sources are saying that it was an angry reaction to Google’s plans to hold a party simultaneously with eBay’s annual conference for its merchants. Apparently, this Google event called Checkout Freedom Party is part of an effort to woo eBay to use its online payment system, the Google Checkout, instead of eBay’s Paypal.
Durzy acknowledged that eBay was disappointed about the Google event. “We don’t view that kind of activity as an appropriate activity for one partner to do to another.” Google eventually canceled the party, stating on its blog that “after speaking with officials at eBay, we at Google agreed it was better for us not to feature this event during the eBay Live conference.”
Analysts say that while the two Internet giants have been harboring issues with each other for a while now, eBay will have to reconsider its decision to pull their ads off because of Google’s wide reach to potential eBay customers.
eBay has kept its Adwords campaigns outside of the US.
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By eBay pulls ads from Google’s paid search »Technology News | Venture Capital, Startups, Silicon Valley, Web 2.0 Tech on June 14, 2007 7:09 pm
[...] resumes advertising on Google’s US Adwords network after pulling out their ads for 10 days, a move that made the headlines around the web as being a spat between two of the [...]
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