Online auction giant eBay will have another chance to establish foothold in Japan with its new partnership with Yahoo Japan to link up their auction sites.

The two companies will launch a separate website called Sekaimon which means “Gateway to the World” and or “global shopping” in English. The goal of this venture is to expand online auction and make online purchase a lot easier between Japan and the U.S. In English, it means additional income for both companies.

The Japanese-language Sekaimon will break language barriers by translating all items in eBay to Japanese. Moreover, it will assist in all aspects of online shopping from shipping, payment to custom clearance.

With only 15 million auction items listed, Yahoo Japan will now have access to more than 248 million users registered under eBay. The auction giant, on the other hand, will benefit from the strong presence of Yahoo in the Japanese market.

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