Marketing company, Channel M, today announced *eckoTV, a new in-store and online entertainment network uniquely developed for the popular youth clothing and lifestyle brand spearheaded by fashion vanguard Marc Ecko. *eckoTV debuts the *ecko unltd.’s rogue mascot “Raunchy the Rhino”, features user-created stunts and humorous programming that extends the experience of shopping at *ecko unltd into an entertaining event. The network has just recently begun to roll out in *ecko unltd. retail stores and branded shops in Macy’s stores nationwide.

“As we have seen with the recent growth of various community-based and video sharing websites, the number of young consumers testing their abilities as producers has never been stronger – whether creating simple customized homepages or filming, editing and sharing compelling video content. Through *eckoTV, we are able to highlight the very best of this new breed of talent, while also providing an excellent means of engaging today’s young, tech savvy consumer,” Marc Ecko, founder and Chief Creative Officer of Marc Ecko Enterprises, said.

*eckoTV programming consists of action sports, short interviews with bands, as well as stunts submitted by the *ecko unltd. community. In-store viewers are teased with clips that may not be appropriate on in-store video for public consumption but can be seen in their entirety online. The audience is also encouraged to submit their own user-generated content for consideration to be featured in upcoming episodes.

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