Popular online dating site eHarmony was sued for alleged discrimination based on sexual orientation in Los Angeles Superior Court, Thursday. This came about when a certain Linda Carlson was denied access to the social network because she is gay.
The first lawsuit of its kind against eHarmony, Carlson’s lawyers accuse them for refusing to provide “men seeking men” or women seeking women” options since it was founded in 2000.
“The research that eHarmony has developed, through years of research, to match couples has been based on traits and personality patterns of successful heterosexual marriages,” eHarmony said, denying the allegations of discriminations against gays, lesbians and bisexuals. “Nothing precludes us from providing same-sex matching in the future. It’s just not a service we offer now based upon the research we have conducted,” they added.
Established by an evangelical Christian, Dr. Neil Clark Warren, who’s involved with religious conservative groups, eHarmony has currently about 12 million registered users. With its share of the market and television ads, eHarmony is among the biggest Internet dating sites in the country.