Eight of the current top 10 grossing movies at the box office, based on the latest figures released by Box Office Mojo, are leveraging rich media services and technology provided by DoubleClick Inc., provider of digital marketing technology and services, to reach their target audiences online, the company announced.

Through the use of DoubleClick Rich Media and Video technology, movie studios are able to create, serve and measure the effectiveness of interactive online video advertisements that make use of the latest in rich media technology such as live streaming, in-banner video and dynamic data feeds.

Box office hits that have tapped the services of DoubleClick Rich Media and Video include Buena Vista Pictures Distribution’s Pirates of the Caribbean: At World’s End, Universal Pictures Distribution’s Knocked Up, Paramount Pictures’ Shrek the Third, Sony Pictures’ Spider-Man 3, Lionsgate’s Bug, as well as 20th Century Fox Distribution’s 28 Weeks Later and Fox Searchlight’s Waitress. Click here for a gallery of the relevant advertisements.

“Our video roots are in theatrical movie marketing and what better a nod from the industry than eight of the top 10 grossing films using our products and services,” said Chris Young, executive vice president of rich media for DoubleClick.

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