ELDR.com serves the 60-plus audience
ELDR Media announced the launch of ELDR magazine and the ELDR.com website with an editorial mandate to change the perception of aging. ELDR is the first media company specifically targeting the affluent and influential 60-plus demographic. It gives readers a dual-media approach and targeted options for advertisers.
ELDR’s mission is to inspire elders to celebrate the joys, navigate the challenges and discover the meaning of aging by providing the most useful, thought-provoking and trusted information available.
“Every day, about 13,000 Americans turn 60. They are much younger in attitude than their parent’s generation and have a profound impact on everyone they touch,” says Chad Lewis, founder, president and publisher. “They are affluent and self-motivated. They are the doers and the movers; the leaders, not the followers.”
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They’ve already missed the point. How in the world are elderly supposed to find this website with the misspelling. My grandmother is rolling over in her grave.
By David Krug on July 3, 2007 8:29 pm