Eyespot announced the launch of its Media Campaign Platform, a powerful new addition to the Eyespot application suite, which enables brand managers and advertising firms to directly harness the energy of social networks and user-generated content. The system allows for the creation of interactive video campaigns that will associate brands with both Hollywood and other professionally produced content.

In the rapidly evolving Internet economy, Eyespot’s Media Campaign Manager is a market first that empowers the creative industry and communities to initiate their own interactive video sharing campaigns directly with consumers. The unmitigated appeal of UGC is available alongside a significant array of premium content supplied by producers, networks, studios, and record labels to engage with new customers, increase brand recognition, and further exploit existing brand loyalty.

The Media Campaign Manager’s robust campaign creation system is specially suited to the needs of advertising and marketing firms. This online suite requires no technical expertise and is an easy-to-use administrative content management system that only requires the oversight, leadership, and decision making of a brand manager or marketing director.

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