Famster.com, the private social network for families, announced today that it will offer its award-winning social networking platform as a white label solution for brands looking to capitalize on the growing trend of niche social networking.

As the adoption of user generated applications continues to grow, brands are seeking ways to engage with consumers through these platforms. Current social networking options leave brands vulnerable to negative user reaction. Famster’s white label product solves this problem by seamlessly combining Famster’s robust service with a controlled brand identity.

“Since launching Famster last year, we’ve seen the number of brands wanting to utilize social networking rise dramatically,” said Wayne Naphtal, CEO for Famster.com. “Unlike other white label platforms that offer more of an ‘a la carte’ approach to social networking, Famster differentiates itself by offering brands a way to unite their message with a meaningful user experience.”

Famster.com has received national media and industry attention by providing families the ability to celebrate their family online and enjoy the best of the Internet through features such as photo and video sharing, virtual scrapbooking and blogging in a safe and secure environment.

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