First Bollywood channel on YouTube launches
Entertainment company Eros International (EI) has launched a Bollywood channel on YouTube in a first parternership between the two.
The new channel will feature movie trailers, music videos and other exclusive footage from EI’s rich catalogue of 1300 films which can be accessed worldwide. It will also be featured in YouTube’s Partner Channels section. The deal is a first for the Indian film industry.
“The partnership with YouTube allows us to not only promote our content but also monetise it through advertising revenues. Legal online distribution of compelling content is an integral part of our new media strategy,” Kishore Lulla, Chairman & CEO of EI said.
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