For Your Imagination, a New York-based production company that produces and markets original Internet programming, will be teaching web-savvy dads a thing or two about fatherhood with “DadLabs.” The weekly, informational web series created for dads by dads focuses on providing the tools they need to take active roles in their children’s lives. Through a six-month partnership, For Your Imagination has contracted with DadLabs, Inc. to develop, market and monetize its show, as well as build awareness with traditional broadcast media.

For Your Imagination will be rebranding the show and launching its new web site, complete with social media tools and user forums. To expand “DadLabs” viewership and monetize the show, For Your Imagination has partnered with Viddler, an online video network with its own advertising network, which will be used as the primary video player for all episodes on the DadLabs site with a 50/50 advertising revenue share.

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