FORA.tv and Pfizer today announced a strategic programming partnership. The partnership will launch a Health & Wellness Channel on FORA.tv, adding to FORA.tv’s extensive catalogue of online, health-related programming. The Health & Wellness Channel will be sponsored by Pfizer.

With the launch of the Health & Wellness Channel, FORA.tv and Pfizer have partnered on an innovative platform delivering online, health-related programming to a global audience hungry for issue-oriented video content. The Health & Wellness Channel represents a direct reflection of the rapidly growing health care discussion that is taking place in health care systems throughout the world. FORA.tv and Pfizer’s goal is to grow the Health & Wellness Channel over time into a leading online video destination for audiences interested in insightful and provocative health care discourse.

“Teaming up with Pfizer allows us to showcase a revolutionary new platform for delivering content,” said Brian Gruber, founder and CEO of FORA.tv. “A rapidly growing online audience is looking to engage in issue-driven programming digitally and on-demand. With Pfizer we’re meeting that demand through programming surrounding brilliant ideas that provide our users an opportunity to view the content, engage in its message and interact with other issue-minded users.”