Fox Entertainment Group taps Brightcove for its Internet TV offerings
Brightcove announced that it has signed a deal with Fox Entertainment Group (FEG) to make its wide range of Internet TV services available to all FEG properties. Using Brightcove, each Fox network and studio has the ability to program and host ad-supported Internet video channels and highly-targeted consumer media campaigns. The first FEG properties to utilize Brightcove to launch an Internet video initiative will be FX Networks, SPEED and Fox Broadcasting Company. Each network will manage its own monetization strategy through the Brightcove Internet TV service.
“This partnership helps further Fox’s commitment to delivering premium entertainment programming to consumers and engaging fans in as many ways as possible,” said David Baron, vice president, Fox Digital Media. “Brightcove’s tools and services enable us to quickly and easily deploy broadband video on our network Web sites while retaining control over the quality, brand experience, and monetization of our content.”
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[...] Source:901am Brightcove announced that it has signed a deal with Fox Entertainment Group (FEG) to make its wide range of Internet TV services available to all FEG properties. Using Brightcove, each Fox network and studio has the ability to program and host ad-supported Internet video channels and highly-targeted consumer media campaigns. The first FEG properties to […] Share and Enjoy: These icons link to social bookmarking sites where readers can share and discover new web pages. [...]
By Fox Entertainment Group taps Brightcove for its Internet TV offerings »Technology News | Venture Capital, Startups, Silicon Valley, Web 2.0 Tech on June 18, 2007 12:48 pm