With profitability way off their radar, Friendster finally found a better and easier way for them to make money. The social networking pioneer finally realized that they can join the crowd of web sites that relies on Google for a large piece of their advertising.

Under an expanded deal Friendster will soon display ads from Google based on Web search requests– a method that has proven to be one of the Internet’s biggest moneymakers, yet has escaped Friendster’s radar over the past.

Last year, Google pocketed a $3.1 billion profit while distributing another $3.3 billion in revenue to its thousands of online ad partners. Friendster hopes to have some of that pie. Good. Next time, please don’t be late.

Related posts:

1. Friendster deploys OpenSocial support
2. Friendster supports apps from Facebook
3. Friendster now available in Japanese and Korean
4. Friendster launches all-new blogs and forums
5. Friendster now in Malay

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