Getty Images unveils smarter search with launch of new site
Getty Images, Inc. announced the launch of the new GettyImages.com. Fully redesigned and re-engineered, the site serves as a powerful source for creative inspiration while delivering a more efficient search experience. Numerous enhancements make it easier than ever to find a specific image or discover an expanded selection of relevant visuals, and a flexible user interface complements a broad range of work styles.
Extensive customer input and usability studies informed the development of Getty Images’ added site features, including Catalyst, a first-of-its-kind search tool that uses interactive tag clouds to produce related concepts. Powered by proprietary technology, Catalyst gives customers the option to search via keyword cues, making it an especially helpful resource in the early stages of creative brainstorming.
The new GettyImages.com is available in nine languages. Catalyst is currently available exclusively in English, and will be adapted for other languages in the coming months.
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