As part of Googleâ€™s plan to establish a strong foothold in the mobile market, it has acquired Zingku, a social networking startup for mobile users. However, the cost of acquisition remains undisclosed.
“We acquired certain assets and technology of Zingku. We believe these assets can help build products and features that will benefit our users, advertisers and publishers. Aside from this, we have no other plans to announce at this time,” said a Google spokesperson.
According to their site, Zingku integrates your mobile phone with a personalized web site so that you can easily move (zing) things back and forth between the web and and your mobile as well as powerfully connect with friends and optionally their friends.
This is the 11th company acquired by the search giant since the purchase of DoubleClick. Other notable companies include communications company GrandCentral and another mobile social networking site, DodgeBall.com.