Google Announces TV Ads Trial
In what is being labeled as the next step towards improving user experience and bringing value to advertisers, publishers, and partners, Google has announced today that they are launching a trial-run of Google TV ads.
Users spend a lot of time watching TV so improving the relevance of advertising information on that medium is important…Working closely with our partners, EchoStar and Astound Cable, we are currently running a trial to deliver better ads to viewers and help advertisers, operators and programmers more efficiently buy, schedule, deliver and measure ads on television.
Check out the press release.
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