Comments on: Google to face jury trial http://www.901am.com/2007/google-to-face-jury-trial.html New Media News Every Morning Sat, 21 Nov 2009 23:13:48 -0800 http://wordpress.org/?v=2.8.6 hourly 1 By: Tom Crandall http://www.901am.com/2007/google-to-face-jury-trial.html/comment-page-1#comment-4395 Tom Crandall Thu, 24 May 2007 02:39:00 +0000 http://www.901am.com/2007/google-to-face-jury-trial.html#comment-4395 When Google loses this or an upcoming trademark lawsuit, they will be impacted, but still very profitable. The majority of Adwords revenue comes from advertising on generic phrases like “window blinds” versus trademarks like “American Blind.” Incidentally, some companies decide not to implement the current trademark policy because they may not have a vested interest in a reseller market, this choice should continue to be left to the trademark holder. The auto industry is a good example, and Ford does not implement the trademark policy on the trademarked phrase “used Ford F150″ because they encourage dealerships and aggregators to handle the used vehicle market. When Google loses this or an upcoming trademark lawsuit, they will be impacted, but still very profitable. The majority of Adwords revenue comes from advertising on generic phrases like “window blinds” versus trademarks like “American Blind.”

Incidentally, some companies decide not to implement the current trademark policy because they may not have a vested interest in a reseller market, this choice should continue to be left to the trademark holder. The auto industry is a good example, and Ford does not implement the trademark policy on the trademarked phrase “used Ford F150″ because they encourage dealerships and aggregators to handle the used vehicle market.

]]> By: Dave Butler http://www.901am.com/2007/google-to-face-jury-trial.html/comment-page-1#comment-3941 Dave Butler Sun, 13 May 2007 02:38:10 +0000 http://www.901am.com/2007/google-to-face-jury-trial.html#comment-3941 The lawyer bill should be impressive! maybe American Blind has someone working on a winner fee basis. I'm sure that Google will be able to pull this one out but sooner or later someone is going to hit the golden lawsuit goose. The lawyer bill should be impressive! maybe American Blind has someone working on a winner fee basis. I’m sure that Google will be able to pull this one out but sooner or later someone is going to hit the golden lawsuit goose.

]]> By: Is AdWords Illegal? » Jack Of All Blogs http://www.901am.com/2007/google-to-face-jury-trial.html/comment-page-1#comment-3906 Is AdWords Illegal? » Jack Of All Blogs Sat, 12 May 2007 13:33:08 +0000 http://www.901am.com/2007/google-to-face-jury-trial.html#comment-3906 [...] system—which lets advertisers bid for ad space based on keywords—may be in trouble. 901am reports of a recent lawsuit involving Google and a company called American Blind & Wallpaper Factory, [...] [...] system—which lets advertisers bid for ad space based on keywords—may be in trouble. 901am reports of a recent lawsuit involving Google and a company called American Blind & Wallpaper Factory, [...]

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