HarperCollins Publishers to launch book titles for iPhone
HarperCollins Publishers announced that it will make digital book content available for the iPhone platform. As a pilot program, samples from 14 new titles, most debuting this August and September, will be made available online in an iPhone-compatible format through HarperCollins’ Browse Inside. The adaptation of this technology for iPhone users marks the latest advancement in HarperCollins’ leading digital efforts, and emphasizes the company’s commitment to reach consumers on the Web by providing content for a variety of platforms.
Browse Inside is an application that allows consumers to sample pages of HarperCollins titles online. It has been adapted for the iPhone platform by LibreDigital, a division of NewsStand, Inc. LibreDigital is a strategic partner in the ongoing development of HarperCollins’ global digital warehouse and its application to the Internet.
iPhone users visiting mobile.harpercollins.com will be able to view the first 10 pages of chapters one and two of 14 books in the initial offering. They can then click to buy or pre-order the book from a list of retailers.
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