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Hearst Magazines Digital Media, a unit of Hearst Magazines, today launched the full-scale format launch of TheDailyGreen.com, a one-stop eco-resource for environmental news, tips and information.

With TheDailyGreen.com, Hearst is the first major magazine company to launch a consumer-oriented news and service web site devoted to assisting consumers interested in a more earth-friendly lifestyle. Originally unveiled in a beta-version on Earth Day 2007, the full-format version of TheDailyGreen.com is a mash-up between a mainstream media site and a grassroots, blog-based, community-centric site. Starting today, the site will feature a more robust community interface as well as tools for localized content, video, flipbooks, promo players, blogs and more. TheDailyGreen.com has worked with leaders in their fields, including Earth911, EarthLab and WeatherBug, to power many of its user-friendly applications. TheDailyGreen.com has also teamed up with MSN to provide content to its recently launched MSN Green channel.

TheDailyGreen.com launched as Hearst Magazines’ first pure-play, non-magazine brand web site and is part of a growing stable of newly launched or acquired web sites at Hearst, including 14 magazine sites, as well as eSPIN.com, MisQuinceMag.com, RealAge.com and Kaboodle.com.

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