Hollyscoop.com, an online media outlet bringing millions of fans up-to-the minute celebrity, entertainment and fashion news, has announced today that they have teamed up with NowLive.com, a social broadcasting network, to mark the first time in history that an online entertainment website will broadcast live, interactively from the Emmy Awards red carpet this Sunday, September 16, 2007.

Hollyscoop’s Interactive coverage of the 2007 Emmy Awards, hosted by the Academy of Television Arts & Sciences, will kick off this Sunday at 2:30pm (PST), live from the Shrine Auditorium in Los Angeles on both Hollyscoop.com and Nowlive.com. For the first time, Hollyscoop.com will bring its viewers the action from the red carpet as it happens. Powered by NowLive.com technology, viewers will have the ability to call-in and ask questions of those being interviewed on the red carpet through Hollyscoop.com’s on-air talent, who will be plugged into an interactive module operated by Now Live Media. The call-in number for viewers and fans is 310-984-7600.

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