Aimed at parents who exclusively use digital cameras, How Fast They Grow is new all-digital baby book Website that allows quick creation of 12 by 12 inch pages using one’s own digital photos and journaling. Unlike commercial photo websites, the pages are ordered individually, not bound books, so that users can build their books over time.
This new site developed its own unique rich-internet application, “Digi-Scrapbook”, in conjunction with Ecom Enterprises of Sunnyvale, CA. This patent-pending tool allows for real-time editing of pages, photos and text, while keeping the traditional look of a high-end scrapbook with details like layered text, quote boxes, and well-formatted photo collages.
“There is an unspoken expectation that moms should chronicle their baby’s first year. Despite the current popularity of paper scrapbooking, the moms I know were disillusioned by the time commitment. It takes at least an hour to make one page and that doesn’t even take into account the time to buy the merchandise and print the right photos. My goal is a ‘Just Add Water’ solution to baby and child scrapbooking,” states founder Cathy Bennett.