Hoy, Tribune Company’s daily Spanish-language newspaper in Chicago and Los Angeles, announced that it is participating in the Google Print Ads program, becoming the first Spanish-language publication to participate. More than 600 English-language newspapers already take part in the program. Joining Google’s Print Ads program continues the company’s strategic efforts to provide advertisers with more ways to extend their influence to the fast-growing U.S. Hispanic population, while increasing ad revenue for the paper.

Google Print Ads enable advertisers to easily create, purchase and run traditional print newspaper ads from a single online interface in newspapers across the U.S. Google Print Ads makes this process simpler by allowing advertisers to choose when the ad should run in a participating publication and then offering a bid per insertion. The publisher reviews the bid and can either approve, decline or negotiate the offers. A new feature, print ads creation marketplace, allows small advertisers the ability to easily create their newspaper ads online.

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