Hyatt joins the digital music sales market
Yes, you did read the headline correctly.
Hyatt Hotels are entering the Digital Music market, by offering MP3 downloads of music for sale from Hyatt Hotel websites.
In an interesting twist, the music offered will be geotargeted, with each hotel having a different list of music based on it’s location, and to garner more sales the geotargeted music will also be piped throughout each Hyatt Hotel itself…yes, now you’ll be able to buy the elevator music.
Hyatt will also begin offering visitors the ability to play their own music in room, with a roll out of iPod compatible clock radios (seriously).
The one thing lacking for my thinking is MOD (music on demand) in the same way that video/ movies are currently available in hotel rooms, be it at often exorbitant rates. The tech is fairly simple in terms of providing on demand music and having a massive play list, but I guess unless there’s a decent buck in it hotels won’t be interested.
(via MediaPost)
Related posts:
- Best Buy Digital Music Store joins Universal Music Group
to test sales of DRM-free music
- Napster unveils latest digital music service
- Rhapsody, Yahoo! ink deal in digital music
- Sony BMG Music Entertainment joins Nokia Comes With Music
- Music Reports announces launch of industry’s first online royalty accounting for digital music services
You are an abundance of information gathering Duncan.
Actually, I can see this being a viable thing, not only for online version but for local hotel rooms with wifi and internet access. Impulse shopping while on your laptop listening to some elevator music – Press F8 to download.
By HART (1-800-HART) on March 29, 2007 2:41 am
They do have music on demand as well duncan. Not sure when they started doing it, but I was in one this week that offered three kinds: play any of about 2000 cd’s, listen to music by “mood”, as well as stream music from the web.
Each service was 10 for 2 hours.
By jay switch on March 30, 2007 8:22 am