IAC inks partnership with Brightcove to launch internet video initiatives
Brightcove and IAC today announced a wide-ranging agreement giving IAC businesses the opportunity to launch comprehensive high quality Internet video initiatives with Brightcove. Ticketmaster, Citysearch and 23/6 are among the first IAC brands to utilize Brightcove’s platform to create, manage, publish, distribute and monetize video on the web.
Under the terms of the agreement, any IAC business can easily use Brightcove’s on-demand platform to publish video content to their websites, manage syndication and viral distribution, integrate advertising, and launch independent or integrated consumer media campaigns.
The partnership is a no-brainer given the fact that IAC has been a minority stakeholder in Brightcove since December 2006.
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