Industry leaders join Maven Networks to redefine Internet TV advertising
Maven Networks, an Internet TV platform company, along with Fox News Digital, Scripps Network, Ogilvy, Digitas, TV Guide, 4Kids TV, Microsoft Corp., DoubleClick and 24/7 Real Media, announced the formation of the Internet TV Advertising Forum, an industry collaboration to define next-generation online video advertising standards. The industry collaborative was established to help solve the challenges and deficiencies associated with current online video advertising models.
The goal of the Forum is to develop and standardize effective online video advertising solutions that create engaging and appealing user experiences as well as innovative and scalable monetization opportunities. To accomplish this, Forum members will leverage comprehensive research, development and usability testing of new ad formats and technology capabilities to address the challenges associated with launching successful Internet TV advertising campaigns.
The Internet TV Advertising Forum will meet regularly to complete several projects ranging from an in-depth research project designed to identify and test various new video ad formats to the development of technical capabilities that meet the individual needs of each market segment participating in the collaboration. The results of this research project will be made public by the end of 2007.
Related posts:
- Yahoo! acquires Maven Networks for $160 million
- Maven Networks, Univision Online partners for new video web portal
- U.S. Internet advertising up by 27% to $25.5 billion in 2007
- Exponential unveils findings from online video advertising study
- Internet Advertising overtakes Newspaper Advertising in the UK
Do you like this article? Submit it to Blogosphere News!
[...] Maven and a lot of media companies that use the video service have created an advertising forum to study online video ad strategies. [...]
By Tuesday 10-16 links | News Videographer on October 16, 2007 9:46 am