Comments on: Inside the PayPerPost marketing play book. http://www.901am.com/2007/inside-the-payperpost-marketing-play-book.html?utm_source=rss&utm_medium=rss&utm_campaign=inside-the-payperpost-marketing-play-book New Media News Every Morning Fri, 10 Feb 2012 01:12:38 +0000 hourly 1 http://wordpress.org/?v=3.3.1 By: svbswqqfxj http://www.901am.com/2007/inside-the-payperpost-marketing-play-book.html/comment-page-1#comment-5345 svbswqqfxj Mon, 18 Jun 2007 20:31:11 +0000 http://www.actionwebtools.com/~nine01am/?p=768#comment-5345 Hello! Good Site! Thanks you! knsoottcykldj Hello! Good Site! Thanks you! knsoottcykldj

]]> By: test http://www.901am.com/2007/inside-the-payperpost-marketing-play-book.html/comment-page-1#comment-4616 test Thu, 31 May 2007 09:22:55 +0000 http://www.actionwebtools.com/~nine01am/?p=768#comment-4616 Sorry! Sorry!

]]> By: Conrad Quilty-Harper http://www.901am.com/2007/inside-the-payperpost-marketing-play-book.html/comment-page-1#comment-1077 Conrad Quilty-Harper Tue, 06 Feb 2007 19:01:13 +0000 http://www.actionwebtools.com/~nine01am/?p=768#comment-1077 By the way, this is the reason why ethics matters in the case of PPP. http://www.calacanis.com/2007/02/06/imedia-summit-keyote/ By the way, this is the reason why ethics matters in the case of PPP.

http://www.calacanis.com/2007/02/06/imedia-summit-keyote/

]]> By: Robert: Disclose that bag of pretzels too » mathewingram.com/work http://www.901am.com/2007/inside-the-payperpost-marketing-play-book.html/comment-page-1#comment-1076 Robert: Disclose that bag of pretzels too » mathewingram.com/work Mon, 05 Feb 2007 16:33:56 +0000 http://www.actionwebtools.com/~nine01am/?p=768#comment-1076 [...] of the “impossible standard” bloggers are being held to. And both Duncan Riley at 901am and Jim Kukral of Blogkits (which I use, in the interests of full disclosure) think that Ted Murphy [...] [...] of the “impossible standard” bloggers are being held to. And both Duncan Riley at 901am and Jim Kukral of Blogkits (which I use, in the interests of full disclosure) think that Ted Murphy [...]

]]> By: Jim Kukral http://www.901am.com/2007/inside-the-payperpost-marketing-play-book.html/comment-page-1#comment-1075 Jim Kukral Mon, 05 Feb 2007 14:20:53 +0000 http://www.actionwebtools.com/~nine01am/?p=768#comment-1075 Yes, I said that yesterday, although I think he's a "f-ing" marketing genius. http://www.jimkukral.com/?p=101 Yes, I said that yesterday, although I think he’s a “f-ing” marketing genius.

http://www.jimkukral.com/?p=101

]]> By: Chris P. http://www.901am.com/2007/inside-the-payperpost-marketing-play-book.html/comment-page-1#comment-1074 Chris P. Mon, 05 Feb 2007 12:52:27 +0000 http://www.actionwebtools.com/~nine01am/?p=768#comment-1074 ...and just like that, this has turned into publicity for 901am. How's that for irony? …and just like that, this has turned into publicity for 901am. How’s that for irony?

]]> By: PayPerPost: The Sidewalk Hookers of the Blogosphere(tm) at Baron VC http://www.901am.com/2007/inside-the-payperpost-marketing-play-book.html/comment-page-1#comment-1073 PayPerPost: The Sidewalk Hookers of the Blogosphere(tm) at Baron VC Mon, 05 Feb 2007 11:50:21 +0000 http://www.actionwebtools.com/~nine01am/?p=768#comment-1073 [...] Inside the PayPerPost marketing play book. [...] [...] Inside the PayPerPost marketing play book. [...]

]]> By: Conrad Quilty-Harper http://www.901am.com/2007/inside-the-payperpost-marketing-play-book.html/comment-page-1#comment-1072 Conrad Quilty-Harper Mon, 05 Feb 2007 09:31:20 +0000 http://www.actionwebtools.com/~nine01am/?p=768#comment-1072 I'm sorry, but a marketing campaign based on garnering as much attention as possible without respect for anything else is a bad move. If ethics is entirely irrelevant, why didn't PPP just go all out and REALLY grab attention? Why not resort to racism in order to attract attention? (see Sony's PSP marketing campaign) Why not be really unethical and kill someone, leaving the dead body slumped over a computer with the PPP homepage open? Ethics is relevant to marketing campaigns: that's the primary principle of ethics. It affects everything everyone does. Sure, PPP's tactics of pissing off a lot of people in the "blogosphere" have probably brought them a lot of customers in a very short period of time. However, the tactics that it resorted to have also greatly limited the maximum popularity of their service. PPP will always have a taboo attached to it and a reputation for running a service that deceives customers. In the short term PPP may be doing well, but it'll never grow because of the way it was originally founded. Also, you cannot use the example as a being listed in the Top100 Web 2.0 list to justify the success of this company: http://valleywag.com/tech/tony-perkins/the-making-of-always-ons-top-100-233680.php I’m sorry, but a marketing campaign based on garnering as much attention as possible without respect for anything else is a bad move. If ethics is entirely irrelevant, why didn’t PPP just go all out and REALLY grab attention? Why not resort to racism in order to attract attention? (see Sony’s PSP marketing campaign) Why not be really unethical and kill someone, leaving the dead body slumped over a computer with the PPP homepage open? Ethics is relevant to marketing campaigns: that’s the primary principle of ethics. It affects everything everyone does.

Sure, PPP’s tactics of pissing off a lot of people in the “blogosphere” have probably brought them a lot of customers in a very short period of time. However, the tactics that it resorted to have also greatly limited the maximum popularity of their service. PPP will always have a taboo attached to it and a reputation for running a service that deceives customers. In the short term PPP may be doing well, but it’ll never grow because of the way it was originally founded.

Also, you cannot use the example as a being listed in the Top100 Web 2.0 list to justify the success of this company: http://valleywag.com/tech/tony-perkins/the-making-of-always-ons-top-100-233680.php

]]> By: Duncan Riley http://www.901am.com/2007/inside-the-payperpost-marketing-play-book.html/comment-page-1#comment-1071 Duncan Riley Mon, 05 Feb 2007 09:03:27 +0000 http://www.actionwebtools.com/~nine01am/?p=768#comment-1071 Conrad, what exactly does "credibility" have to do with marketing. Marketing is the art of selling a product or idea (I'd content that ideas are products, but that's another story). Ethics is irrelevant as well, we're talking a pure marketing play here, no rules, end game is to garner the most amount of visitors/ viewers/ advertisers/ publishers. If you want to talk ethics, why do you think soooooo many people spam blog, it's because it works. PPP's marketing strategy works, and there's no denying it. They've been listed in a Top100 Web 2.0 list after all, and have taken some decent VC funding from some of the big names. Conrad, what exactly does “credibility” have to do with marketing. Marketing is the art of selling a product or idea (I’d content that ideas are products, but that’s another story). Ethics is irrelevant as well, we’re talking a pure marketing play here, no rules, end game is to garner the most amount of visitors/ viewers/ advertisers/ publishers. If you want to talk ethics, why do you think soooooo many people spam blog, it’s because it works. PPP’s marketing strategy works, and there’s no denying it. They’ve been listed in a Top100 Web 2.0 list after all, and have taken some decent VC funding from some of the big names.

]]> By: Conrad Quilty-Harper http://www.901am.com/2007/inside-the-payperpost-marketing-play-book.html/comment-page-1#comment-1070 Conrad Quilty-Harper Mon, 05 Feb 2007 08:59:39 +0000 http://www.actionwebtools.com/~nine01am/?p=768#comment-1070 Oh, and 3 is the exact reason that a lot of people are pissed off at Scoble. He doesn't seem to realise that PPP is leeching off his credibility. I'm glad someone has finally pointed this out on a platform other than the comments on Scobleizer (it's very heated down there). Oh, and 3 is the exact reason that a lot of people are pissed off at Scoble. He doesn’t seem to realise that PPP is leeching off his credibility. I’m glad someone has finally pointed this out on a platform other than the comments on Scobleizer (it’s very heated down there).

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