The President of consulting firm specializing in the converging techcom sector, Precursor, strongly warns the Federal Trade Commission (FTC) and Congress that approving a merger between internet search and content giant Google and online advertising giant DoubleClick would enable Google to effectively dominate the online advertising market and, by extension, the business
model of the Internet.
“The facts and evidence will prove that a Google-DoubleClick merger would effectively combine the #1 and #2 Internet user audiences, content provider networks and advertising client bases — enabling Google to effectively ‘corner’ the online advertising market for consumer click data, ad-performance tools, ad-brokering and ad-exchanges,” predicted Precursor President Scott Cleland.
Cleland will release a full 35-page analysis of the Google-DoubleClick merger and Google business practices entitled “Googleopoly: the
Google-DoubleClick Anti- competitive Case.”