InterSearch Group forges strategic agreement with Shopping.com
InterSearch Group, operator of industry specific web portals such as www.Banks.com, www.IRS.com, www.Look.com and www.Camps.com announced that is has signed an e-commerce partnership agreement with Shopping.com, an eBay company.
InterSearch is leveraging Shopping.comâ€™s robust online catalog of 60 million product SKUs in over 280 categories by integrating product listings with related user content on some of its premium portal sites. Both companies will immediately begin to integrate product listings from top online retailers in some of Shopping.comâ€™s most popular categories, such as: the Cars category with www.Banks.com, the Sports & Outdoors category with www.Camps.com and the Health & Beauty and Gifts categories for www.Look.com, among others. These integrations will add a variety of new content channels and incremental revenue streams to the premium sites.
“We are very excited about this new partnership with Shopping.com and the mutual value this brings as we continue to build out our content and offerings for our user base on our properties,” said Executive Vice President of Revenue Development for InterSearch Group, Robert Hoult. â€œWe believe this relationship provides both companies with significant incremental revenue opportunities through the introduction of Shopping.comâ€™s product line to our expanding user base,â€ concluded Hoult.