Joost is all over the place forging deals with everyone. Guinness World Records announced that it has agreed a partnership deal with Joost, the online TV distribution platform brought to us by the founders of Skype. Through the partnership, Guinness World Records television will distribute original programming via Joost.

Initially, more than 35 hours of the UK show, Ultimate Guinness World Records, will be available on Joost globally. Additional content will be added each month with Guinness World Records controlling its programming line-up on the platform.

“We are thrilled to be partnering with a company as exciting as Joost, once again this shows how easily Guinness World Records content can be adapted to fit into so many areas of new media and for such varied audiences,” said Rob Molloy, Director of Television at Guinness World Records.

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