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Jossip Initiatives, the company behind the highly succesful entertainment blog Jossip, announced the launch of Stereohyped, a new blog chronicling black news and culture.

“The black community needs a blog of its own like Stereohyped,” says editor Lauren Williams. “Whether we’re dealing with the Don Imus scandal or
potentially welcoming the first black president with Barack Obama, African-American readers are craving a news and entertainment site that’s entirely dedicated to them. Nowhere else on the web is there something like Stereohyped.”

“Launching a blog for the black community just makes sense,” says Stereohyped’s publisher David Hauslaib. “We’re heading into this with creative people holding degrees in African-American Studies, an appetite for informed analysis, and plenty of experience with gossip,” he says. “We’re bringing a great editorial mix to Stereohyped. And in the end, serving our black readership will matter most.”

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