KickApps, a hosted social media platform, announced the availability of a new whitepaper on the topic of online community building. Entitled “Nine Steps to a Successful Online Community”, the whitepaper’s intent is to communicate a series of steps that website publishers and developers can take in order to ensure the success and longevity of their online communities.

From social networking and user-generated content to video-sharing and widgets, social media has emerged as a very effective way to grow and increase audience engagement. However, while recent Web 2.0 technologies have made it easy to create and deploy social media, there are several other factors for online publishers and brands to address in order to be successful with their online community building initiatives. The paper offers advice for each phase of building a social media network; from defining the audience to choosing a social media technology vendor, managing and promoting an online community and beyond. The whitepaper is available for free to download at Kickapps.com

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