An article on the LA Times today points out a very interesting and important difference between mainstream media and online media like blogs. While news organizations see this new era of limited and focused reporting as risky, we on the other hand have always been told to be hyper-focused if we are to succeed in our respective niches.

While newspaper circulation and television viewership is declining, online readership and online video viewership is increasing daily. Rather than consider this a problem, perhaps mainstream media needs to acknowledge that we are doing something right and that rather than focusing on ‘brands’ they should learn something from online media and shift their focus to content instead.

LA Times has more.

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