The Los Angeles Times Media Group has joined forces with Mixx, a social news website, in an online content and co-marketing alliance which puts readers of the nation’s largest metropolitan daily newspaper in control of their own personal blend of online news, information, photos and videos. It has also been announced that The Times has taken a small equity stake in Mixx, details of which were not disclosed.
Mixx offers Latimes.com readers additional tools to help harness and organize the vast assortment of internet news, information and multimedia content. Users who click through to the Mixx site from Los Angeles Times story pages can submit items without any requirement for registration, and quickly search and browse through content from Southern California and beyond. Upon registration for a free Mixx account, users can also expand their social networking and bookmarking options by creating and participating in public and private groups, networking with other Mixx users who share their interests or live nearby, joining the lively discussion by making comments about items they find interesting, and by voting for or against news, images and videos that they like or dislike.