Lavalife Corp., a provider of products and services designed for singles, today announced an exclusive
two year partnership with Playboy.com.

Under the agreement, Lavalife, which has over 1.2 million members who exchange more than 1.3 million messages every day at www.lavalife.com will become the exclusive sponsor of Playboy.com’s newly created Sex & Dating channel. Lavalife will contribute content to this section on Playboy.com, which offers features on sex, dating, relationships, and the single life, and provides visitors with a direct link to Lavalife’s extensive database of singles profiles. Playboy.com
users will have the opportunity to browse profiles on Lavalife.com, enjoy content relevant to their lifestyles, and also connect with other singles through Lavalife’s Mobile and Voice dating services.

“This partnership is a natural step for both companies, as Playboy.com and Lavalife’s core users are similar in age, lifestyles, interests and needs,” said Marina Glogovac, Chief Executive Officer of Lavalife. “Lavalife has long been a leader in the singles and personals industry, and our entertaining content and unique singles offer the Playboy audience a new way to explore connections around the world.”

Related posts:

1. Lavalife introduces new online personals and social networking site for baby boomers
2. Playboy extends partnership with Zinio to offer digital international newsstand
3. Playboy, Bondi Digital Publishing unveil searchable web archive of Playboy
4. King.com and RealNetworks ink exclusive skill-based and casual games partnership
5. Apple and T-Mobile announce exclusive partnership for iPhone in Germany

Do you like this article? Submit it to Blogosphere News!