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Males between the ages of 18-24 more likely to download podcasts via iTunes

itunes Males between the ages of 18 24 more likely to download podcasts via iTunescomScore released the results of a study profiling the iTunes podcasting audience. The study, sponsored by mobile advertising enabler Ad Infuse, focused on those users who downloaded podcasts via iTunes in October 2006.

An analysis of the iTunes podcasting audience revealed that males represented a significantly larger share (63 percent) of the audience than females (37 percent). In addition, 18-24 year olds represented a substantial share of the audience (29 percent) and were more than twice as likely as the average Internet user to download podcasts. People between the ages of 35-54 represented about half of the podcasting audience and were also more likely than average to download podcasts.

“The comScore study reveals significant advertising opportunities among several consumer segments,” said Nick Tabbal, comScore senior vice president of media and entertainment solutions. “While the conventional wisdom says that only young, tech-savvy consumers are downloading and listening to podcasts, there is also a sizable market among 35-54 year olds, indicating that the audience is broader than previously thought.”

 

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  1. [...] Study May 22nd, 2007 by Anna Farmery Over at 901am they review a survey of iTunes [...]

    By Podcast Freq » Blog Archive » iTunes Study on May 22, 2007 5:43 pm

  2. [...] Cook offers some podcasts stats on his blog today (via 901am) An analysis of the iTunes podcasting audience revealed that males represented a significantly [...]

    By Social Media in Australia » Blog Archive » Blog and podcast statistics of the day on May 23, 2007 1:42 am

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