The New Stuff

Males between the ages of 18-24 more likely to download podcasts via iTunes

itunes.jpgcomScore released the results of a study profiling the iTunes podcasting audience. The study, sponsored by mobile advertising enabler Ad Infuse, focused on those users who downloaded podcasts via iTunes in October 2006.

An analysis of the iTunes podcasting audience revealed that males represented a significantly larger share (63 percent) of the audience than females (37 percent). In addition, 18-24 year olds represented a substantial share of the audience (29 percent) and were more than twice as likely as the average Internet user to download podcasts. People between the ages of 35-54 represented about half of the podcasting audience and were also more likely than average to download podcasts.

“The comScore study reveals significant advertising opportunities among several consumer segments,” said Nick Tabbal, comScore senior vice president of media and entertainment solutions. “While the conventional wisdom says that only young, tech-savvy consumers are downloading and listening to podcasts, there is also a sizable market among 35-54 year olds, indicating that the audience is broader than previously thought.”

Recently Published

christmas sales

4 Tips to Help Your Business Prepare for Seasonal Sales

Most companies experience seasonal surges and dips in revenue. For ...


How Podcasting Can Improve Your Blog’s Reach

You’ve probably heard, at some point, that blogging has created ...


5 Keys to High Converting Websites

It doesn’t matter your industry, product, or goal – one key to ...


How To Market Your Podcast

Podcasting is the new cool thing to do. It’s like radio for ...


Tips For Becoming A Podcast Or Video Sensation

If you want to become famous, whether on a small scale or a large ...

grocery shopping apps

10 Shopping Apps Worth Using at the Grocery Store

Grocery shopping is no mean task. Most women, however, including moms ...

online marketing

5 Techniques For Online Marketing Success

Online marketing is a cornerstone of business success regardless of ...

technical writing

4 Terms Tech Writers Have to Stop Misusing

I get that you’re a tech writer and not a computer scientist. ...

smart car

What You Can Expect From the Smart Car Industry

For years, the focus of technology has been on PCs, tablets and ...