Many consumers do not visit their credit card website, survey revealed
Research conducted by Auriemma Consulting Group (ACG) showed that 32% of credit card users have never visited the website associated with their most frequently used credit card because of a concern for personal information safety.
Consumers that do visit their card company’s website typically do so on a regular basis. 53% of credit card website visitors make at least 2 visits to the site each month. Frequent credit card website visitors are generally satisfied with the performance of the site, though ACG research showed that credit card companies have room to improve their proprietary websites, particularly when it comes to the rewards redemption process. 7 out of 10 consumers think that redeeming their credit card rewards on their card company’s website is difficult.
“Consumer education about data security, coupled with an incentive to change behavior should drive some of these consumers to visit their credit card company’s website,” says Megan Bramlette, an Associate at ACG.
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I was doing a study online with this particular issue and my parents are the same way. They will not go online to access their account because they are afraid of the security issues. I for one, don’t blame them seeing they are older. I think as time goes on, things will change.
By Tom on December 27, 2007 5:58 pm