Mixx, a new customizable social media website that brings together an unprecedented combination of user-recommended news articles, videos and images, online social networking and comprehensive personalization tools, has launched its private beta version today. Participation now is by invitation only.
“Mixx is not a one-size-fits-all recommendation site where users run over each other and a single niche group can dominate the conversation – no one gets left behind with Mixx. Built on a structure that captures the ‘long tail’ of content and personal interest, Mixx empowers users who are interested in all types of media and unleashes the promise of Web 2.0 for publishers,” said Chris McGill, Mixx founder and CEO.
Mixx spawns networks of like-minded peers based on interests and location. This approach to the management of mass market content promotes diversity and eliminates fragmentation, allowing publishers to drive highly qualified traffic to their sites while transforming their audiences into grass roots evangelists.