MovieTickets.com, the world’s most powerful Internet movie ticketing service, has extended its online services to the phone by offering domestic movie-goers the option to hear movie showtimes and easily purchase advance tickets by calling toll free at 1-877-789-MOVIE.

Powered by Apptera’s MobileAd Technology, the service also enables businesses — including local merchants — to customize advertisements that target this highly coveted movie-going audience during the call flow.

“MovieTickets.com is offering a terrific service to consumers that want movie information on-the-go,” said Marketta Silvera, CEO of Apptera. “Customers will benefit from the easy to use and efficient new service and welcome a relevant promotion from a merchant near their theater. Advertisers have the opportunity to reach out to movie-goers at the very moment when they are ready to take advantage of a targeted promotion.”

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