MSN adds green channel
MSN Green, the online network’s newest channel, targets eco-conscious Web audiences with informative ‘green’ articles and pictures, videos and other content.
This one-stop online resource for the latest environmental news will provide consumers with environmental information, including articles developed by popular online publications and Web sites, along with multimedia, interactive features and other content compiled from MSN Lifestyle, MSN Money, MSN Autos, MSN Travel, and the network’s other information and entertainment channels.
MSN Green addresses a growing demand for green news and information, as measured by traffic and visitor click-throughs on the network’s other channels.
The webcast of the July 7, 2007, environmental-awareness concerts on liveearth.msn.com was the most popular online entertainment event in history based on simultaneous viewers, generating more than 15 million streams the day of the concerts and surpassing the number of people who watched the event on TV.