MTV Networks, Visible World partner to offer targeted dynamic advertising solutions
MTV Networks and Visible World, a video advertising technology and services company, are partnering to give advertisers the ability to dynamically customize and target video ads in real-time across MTVN’s premier U.S.-based TV channels and websites, including the MTV, MTV2, VH1, CMT, Spike TV, Comedy Central, TV Land, Nickelodeon and Nick At Nite brands. The partnership marks the most extensive national deployment of dynamic video message customization across channels, programs and audience demographics.
“Our goal is to fundamentally change the way our viewers experience advertising by giving them an innovative experience, and our partnership with Visible World gives us the leading edge,” said Judy McGrath, Chairman and CEO, MTV Networks. “Our consumers can access relevant information from our marketing partners across every screen.”
“We are excited to partner with MTV Networks to offer advertisers new strategic capabilities that optimize the effectiveness of their messaging across many platforms in this rapidly evolving media landscape,” said Tara Walpert, President of Visible World.
Visible World’s technology and services enable advertisers to target, tailor, monitor, and actively change video ads within seconds. Now, MTV
Networks’ marketing partners can pre-program and proactively edit across all channels and websites their ad content on-the-fly.