MTV’s mtvU, a 24-hour university network, and internet video specialist ROO, announced a partnership to offer a best-in-breed video player and customisable video channels to the more than 500 online US university newspapers in mtvU’s College Publisher network.

Each of the network’s student-run publications will now have free access to a customisable, private-label video player and a wide variety of on-demand content channels – including news, sports and entertainment from leading providers such as The Associated Press, Reuters and many other leading brands. The ROO content team will work closely with mtvU to develop and secure new original video exclusively for this growing network. The ROO player will also enable the online student newspapers to distribute their own video content, or to partner with a university’s TV station to make its programming available worldwide.

“Partnering with ROO reflects our commitment to empower student publications with cutting-edge digital tools that benefit their readers, business and staff,” said Stephen Friedman, GM, mtvU.

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