Multiply, Inc. announced that it has brought the web functionality of its social networking site to users iPhone. With its mobile version, iPhone users will welcome Multiply’s extended mobile social networking, multi-media sharing, and communications capabilities.

Nearly all of Multiply’s robust web-based features are available on its new mobile version, which among other things lets users perform the following functions directly from their iPhones: View blog entries, videos, photos, reviews, events, and more from friends and friends-of-friends; Customize settings to determine who can see posted photos, videos, and blog entries; Add comments and replies to blogs, videos, photos, etc.; Invite new users to join Multiply; and Visit “group” sites to see content based on common interests

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